BAKU STATE UNIVERSITY JOURNAL of
PROBLEMS OF MEDIA
SOCIAL MEDIA AS AN ALTERNATIVE NEWS SOURCE
Received: 10-Feb-2026 Accepted: 24-Feb-2026 Published: 07-Apr-2026 Read PDFDownload PDF
Ali HAJİYEV
DOI:
Abstract
Currently, social media is attracting attention not only as a means of communication and entertainment but also as an alternative source of news. This study examines the key factors driving the growing role of social media in news consumption, drawing
on 2025 reports and analyzing the evolving media landscapes in the United States and
the United Kingdom. It provides a comparative assessment of social and traditional media, focusing on information dissemination mechanisms and credibility issues.
The research highlights the advantages of social media—such as speed, accessibility, and interactivity—alongside associated risks, including misinformation, exposure to negative content, and the formation of echo chambers. Furthermore, it underscores the increasing relevance of the hybrid media model in addressing the demands
of the contemporary media ecosystem.
The study emphasizes the need for media organizations to adapt to ongoing
transformations and for consumers to strengthen their critical thinking and media literacy in response to modern challenges.