This article analyzes the application of data-driven approaches in television journalism and the methodological and communicative problems arising in the process of visual presentation. The study systematizes, from a theoretical perspective, the use of statistical information, graphic visualization methods, and comparative analytical presentation models in contemporary media practice. Content analysis, graphical comparative analysis, and an interpretative approach based on principles of visual communication are employed in the research. The findings indicate that while the visualization of statistical information in the television environment enhances informativeness, it may also generate problems such as incorrect scaling, information overload, and visual manipulation. As a result, the study substantiates the necessity of constructing data presentation in telejournalism on the basis of both analytical accuracy and ethical visual standards.