BAKU STATE UNIVERSITY JOURNAL of
PROBLEMS OF MEDIA
TEXT CREOLIZATION IS A NEW FORM OF VISUAL COMMUNICATION FOR GENERATION “Z”
Received: 10-Feb-2026 Accepted: 17-Feb-2026 Published: 07-Apr-2026 Read PDFDownload PDF
Nargiza YUSUPOVA
DOI:
Abstract
This article looks at how Generation Z uses text creolization, a type of visual communication, to express themselves. The study uses ideas from semiotics, multimodality
theory, and media research, as well as an analysis of media content in Uzbek media. The
article says that texts that mix words and pictures, called "creolized texts," are now the
main way that people born between 1997 and 2012 communicate. The analysis shows
that emojis, memes, and short videos are examples of creolization, a type of cultural mixing that adapts to the thinking habits of Generation Z, including their tendency to
think in clips, their love of visuals, and their shorter attention spans. The research
shows how TV and new platforms in Uzbekistan, like blogs and TikTok, change their
content to be more visually appealing and interactive to young people. The study's practical applications are relevant to fields like education, journalism, marketing, and social
communication. The conclusion suggests that creolization is not a temporary trend but
a fundamental change in human communication resulting from digital society development.