Nakhchivan Autonomous Republic - one of the oldest cultural regions of Azerbaijan, possesses a rich his-torical and cultural heritage that offers significant potential for cultural tourism development. This study examines the role of cultural heritage in promoting tourism in Nakhchivan, focusing on historical monu-ments, museums, intangible cultural heritage and sustainability-oriented tourism policies. Using a quali-tative descriptive methodology based on document analysis and secondary sources, the research evalu-ates current tourism practices and their socio-economic implications. The findings indicate that cultural tourism in Nakhchivan contributes not only to regional economic growth but also to heritage preserva-tion and cultural identity. The study concludes that strategic planning, international promotion and community involvement are essential for ensuring sustainable cultural tourism development in the re-gion.